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The "Quit Now West Virginia" campaign applied the Quit & Stay Quit Monday concept, and designed a multi-pronged approach modeled after prior state-wide QSQM campaigns, like Virginia Department of Health’s program.

Leveraging every Monday as a “fresh start” can support a more sustainable commitment to quitting vaping. Dr. Joanna Cohen suggested using the “Quit Monday” approach to quitting to Healthline.

The partnership between QSQM and CEASE is an important one because it shows how wellness programs can be enhanced and embellished through the adoption of the Monday Refresh or weekly cue to recommit to your goal.

To reach its Native American and Spanish-speaking residents, the Pima County Health Department tasked Quit and Stay Quit Monday to provide 12-weeks of specialized smoking cessation materials.

The Virginia Department of Health partnered with Quit and Stay Quit Monday to promote the adoption of tobacco-free workplace policies with the ultimate goal of increasing employee utilization of the state’s quitline.