Eat for Climate Week Social Media Toolkit
Eat for Climate Week Social Media & Communications Toolkit
Eat for Climate Week NYC is a free Climate Week NYC program that seeks to raise awareness about the climate benefits of plant-based meals and highlight the deliciousness of plant-based foods.
To participate (sign-up here), simply promote climate-friendly plant-based meals during Eat for Climate Week NYC September 19-25, 2022.
Below are social media and communication tools for participating restaurants and corporate partners.
Please contact [email protected] with any questions.
Tag all partners when communicating and posting about Eat for Climate Week NYC:
Instagram: @MeatlessMonday @TheClimateGroup
Facebook: @MeatlessMonday @TheClimateGroup
Twitter: @MeatlessMonday @ClimateGroup
LinkedIn: @MeatlessMonday Meatless Monday Official @The Climate Group
#MeatlessMonday #ClimateWeekNYC #EatforClimateWeek
EAT FOR CLIMATE WEEK NYC ASSETS
Social Media Graphics and Post Captions
Environmental Fact Post Captions
Social Media Story Graphics and Swipe-Up Link
Restaurant Marketing and Communications
Email/Newsletter Communications
Talking Points for Staff and Employees
Social Media Graphics and Post Captions
Download Eat for Climate Week Social Assets HERE
Social Media Post Captions
Turn your 🌏 climate-anxiety 😩 into action 🙌 by joining Eat for Climate Week NYC September 19-25, 2022 🗽. Enjoy 🌱 plant-based meals all week starting with #MeatlessMonday at participating restaurants. Eating meatless meals can help fight climate change 🌏, reduce species loss 🦧 🐅, and conserve water 💧. Plus, they are totally delicious. #ClimateWeekNYC #EatforClimateWeek @MeatlessMonday @TheClimateGroup https://www.climateweeknyc.org/eat-climate-week
It’s #EatforClimateWeek September 19-25, 2022! Join us and take action to fight climate change 🌍 by enjoying plant-based 🌱 meals all week. #MeatlessMonday #ClimateWeekNYC @MeatlessMonday @TheClimateGroup https://www.climateweeknyc.org/eat-climate-week
Join us and take a (plant-based🌱) bite out of climate change 🌏 during Eat for Climate Week NYC September 19-25, 2022. 🗽 Enjoy plant-based 🌱 meals all week, starting with #MeatlessMonday and continuing throughout #ClimateWeekNYC #EatforClimateWeek @MeatlessMonday @TheClimateGroup https://www.climateweeknyc.org/eat-climate-week
Twitter Tweets
Join us for Eat for Climate Week NYC September 19-25, 2022. 🗽 Enjoy plant-based 🌱 meals all week, starting with #MeatlessMonday and continuing throughout #ClimateWeekNYC #EatforClimateWeek @MeatlessMonday @TheClimateGroup https://www.climateweeknyc.org/eat-climate-week
It’s #EatforClimateWeek September 19-25, 2022! Join us and take action to fight climate change 🌍 by enjoying plant-based 🌱 meals all week. #MeatlessMonday #ClimateWeekNYC @MeatlessMonday @TheClimateGroup https://www.climateweeknyc.org/eat-climate-week
Restaurant Partner Post Captions
Join us and take a (plant-based🌱) bite out of climate change 🌏 during Eat for Climate Week NYC September 19-25, 2022. 🗽 We are serving [plant-based menu items + discount info] all week to help fight climate change. 🌱 #MeatlessMonday #ClimateWeekNYC #EatforClimateWeek @MeatlessMonday @TheClimateGroup https://www.climateweeknyc.org/eat-climate-week
It’s #EatforClimateWeek September 19-25, 2022! Join us and take action to fight climate change 🌍 by enjoying our tasty plant-based 🌱 meals all week. [plant-based menu items + discount info] #MeatlessMonday #ClimateWeekNYC @MeatlessMonday @TheClimateGroup https://www.climateweeknyc.org/eat-climate-week
Meatless Monday Post Captions – September 20th
We’re kicking off #EatforClimateWeek with #MeatlessMonday! Join us and take a (plant-based🌱) bite out of climate change 🌏 We are serving [plant-based menu items + discount info] today and for the rest of the week to help fight climate change. 🌱 #ClimateWeekNYC @MeatlessMonday @TheClimateGroup https://www.climateweeknyc.org/eat-climate-week
We’re kicking off #EatforClimateWeek with #MeatlessMonday! Join us and take action to fight climate change 🌍 by enjoying tasty plant-based 🌱 meals today and for the rest of #ClimateWeekNYC Sept 19-25 @MeatlessMonday @TheClimateGroup https://www.climateweeknyc.org/eat-climate-week
Environmental Fact Post Captions
Download Environmental Assets HERE
Eat for Climate Week Fact: ✅🌏 If everyone in #NewYorkCity🗽chooses a veggie burger 🌱🍔 instead of a ¼ lb. beef burger this Meatless Monday, we’d preserve enough land to cover twenty Central Parks. 🏙 #MeatlessMonday #ClimateWeekNYC #EatforClimateWeek @MeatlessMonday @TheClimateGroup https://www.climateweeknyc.org/eat-climate-week
Eat for Climate Week Fact: ✅🌏 If everyone in #NewYorkCity 🗽chooses a veggie burger 🌱🍔 instead of a ¼ lb. beef burger this Meatless Monday, we’d save the equivalent CO2 emissions from charging 2.6 billion smartphones.📱#MeatlessMonday #ClimateWeekNYC #EatforClimateWeek @MeatlessMonday @TheClimateGroup https://www.climateweeknyc.org/eat-climate-week
Eat for Climate Week Fact: ✅🌏 If everyone in #NewYorkCity 🗽chooses a veggie burger 🌱🍔 instead of a ¼ lb. beef burger this Meatless Monday, we’d save enough water to fill 79 million fewer bathtubs of water. 🛀🏽 #MeatlessMonday #ClimateWeekNYC #EatforClimateWeek @MeatlessMonday @TheClimateGroup https://www.climateweeknyc.org/eat-climate-week
Social Media Story Graphic and Swipe-Up Link
Download Eat for Climate Week Story Asset HERE
- Tag @MeatlessMonday @TheClimateGroup and use #MeatlessMonday #ClimateWeekNYC for the opportunity to be reshared in Meatless Monday and Climate Group Instagram stories.
- Include swipe-up link to Eat for Climate Week Restaurant Directory – https://www.climateweeknyc.org/eat-climate-week
- Include call-to-action GIF or Sticker – example, ‘Swipe Up’
Restaurant Marketing and Communications
- Post high-quality glamorous food photos of your plant-based menu items during Eat for Climate Week with supporting information and/or environmental facts.
- Menu recommendations:
- Add 🌱 or 🌏 to all plant-based menu items during Climate Week with brief description:
- Eat for Climate Week Plant-based Menu Item
- Climate-friendly Menu Item
- Create an Eat for Climate Week NYC special or prix fixe menu
- Add 🌱 or 🌏 to all plant-based menu items during Climate Week with brief description:
- Include Eat for Climate Week menu items in your customer outreach, newsletters, app promos.
- Promote plant-based menu items and the environmental benefits of climate-friendly meals via social media, newsletters, and table tents/menus/signage.
- Feature and promote Meatless Monday plant-based options on Monday, September 20th.
- Prep wait staff and employees to share information with customers.
Email/Newsletter Communications
Sample Email/Newsletter Promo – Corporate
Join us September 19-25, 2022 for Eat for Climate Week NYC, a Climate Week NYC program that aims to raise awareness about the environmental and climate benefits of eating more plant-based meals. It’s easy to participate, simply enjoy plant-based meals all week, beginning with Meatless Monday.
Climate fact: If everyone in New York City chooses a (soy) veggie burger instead of a ¼ lb. beef burger this Meatless Monday, we’d save the equivalent CO2 emissions from charging 2.6 billion smartphones.
Hundreds of restaurants across the city offer delicious plant-based options, check out a few local spots offering Eat for Climate Week menu items. Or make a tasty meatless meal at home.
Sample Email/Newsletter Promo – Restaurant
We are proud participants in Eat for Climate Week NYC, a Climate Week NYC program that aims to raise awareness about the environmental and climate benefits of eating more plant-based meals. Check out our delicious plant-based menu items available all week, starting with Meatless Monday on September 19th. [include all menu items/discounts]
Climate fact: If everyone in New York City chooses a (soy) veggie burger instead of a ¼ lb. beef burger this Meatless Monday, we’d save the equivalent CO2 emissions from charging 2.6 billion smartphones.
Talking Points for Staff and Employees
- Eat for Climate Week NYC is part of Climate Week NYC and aims to raise awareness about the environmental and climate benefits of eating more plant-based meals and less meat and dairy.
- Swapping meat-centric meals for more plant-based options, even one day a week, can help reduce greenhouse gas emissions, reduce species decline, conserve water, and reduce deforestation.
- Meatless Monday is good for your personal health and the health of the planet.
Environmental Facts
- If everyone in New York City chooses a (soy) veggie burger instead of a ¼ lb. beef burger this Monday, we’d save enough water to fill 79 million bathtubs of water.
- If everyone in New York City chooses a (soy) veggie burger instead of a ¼ lb. beef burger this Meatless Monday, we’d save the equivalent CO2 emissions from charging 2.6 billion smartphones.
- Livestock production creates more greenhouse gases than the entire transportation sector – all the cars, trucks, planes, and trains in the world – combined.
- Livestock production uses 75% of the Earth’s agricultural land.
- Eating more plant-based foods is the single most effective action individuals in countries with high meat consumption can take to reduce the world’s eco-footprint.
- 70% of the world’s freshwater is used for animal agriculture.
- The meat industry is the most significant driver of deforestation.
- Livestock production is the biggest human contributor to species decline.
- Plant-based dietary shifts benefit soil health and improve biodiversity.
- Eating more plant-based foods and less meat and dairy has the greatest potential to positively impact the environment.
- Eating less high fat dairy and more plant-based foods can provide significant health and environmental benefits
References:
https://www.mondaycampaigns.org/meatless-monday/research/environment
https://clf.jhsph.edu/sites/default/files/2019-10/global-meatless-monday-environment_0.pdf